More than 80 percent of U.S. digital video recorder users surveyed by Consumer Analysis Group say they could not live without their DVRs. Respondents also said that DVRs were the second-most-indispensable item of household technology, behind only the mobile phone.
The number of DVR households in the United States will pass 30 million in 2008 and climb to 48 million in 2012, says Consumer Analysis Group. At that point more than 40 percent of U.S. households will have a DVR.
The average DVR owner surveyed watched 4.7 hours of television per day, over one hour per day more than the 3.7 hours viewed by adults surveyed in June 2008 by The Media Audit, says eMarketer.
DVR user TV viewing generally rose with age. Respondents under 30 watched an average of 3.7 hours daily, while middle-aged TV viewers had the TV on for as long as 5.4 hours, eMarketer notes.
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