Tuesday, September 2, 2008

Microsoft to Create App Marketplace?

AppleInsider says Microsoft is looking for a product manager who could help bring to market a widget directory for Windows Mobile similar to the iTunes App Store for the iPhone.

Calling the store "Skymarket", Microsoft suggested the store will open sometime in 2009. The new product manager would have to define "the product offering, pricing, business model and policies that will make the Windows Mobile marketplace 'the place to be' for developers wishing to distribute and monetize their Windows Mobile applications."

It is simply one more example of the importance third party software developers now have become for success in a world of digital content and applications. Whether one is looking at the value provided by a mobile device, portal, enterprise application or many types of hardware appliances, third party innovation now has become as important as proponents of open platforms and IP networks suggested it would be.

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DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....