Ditch the PBX?

Though it might not seem an approach very-large enterprises will want to take, at least not now, all sorts of smaller organizations might well find they do not need to buy new IP-based phone systems to take advantage of most of the features most users at most smaller organizations or branch offices will need. They might find it makes more sense to equip users with smart phones and then map hosted PBX features to those mobiles. In other cases it probably will make more sense to map hosted PBX features to both desk and mobile phones. 

The BroadSoft MobileMax Enterprise Edition Mobile Client is a software application that resides in the mobile user’s device and extends the functionality of a BroadSoft powered hosted solution to the mobile device, replicating desk phone functions. Among the features possible are "single number" service for both inbound and outbound calls, single voicemail, least cost routing, short code dialing,  transfer, redial, hold, conference, record, call waiting, simultaneous ring, conference calling, email and synchronization to PCs. 

Though it might seem an improbable choice, here's a scenario that is more likely by the day. An enterprise issues its employees a smart phone of their choice, and then maps phone system features to those mobiles, positioning the move as an employee benefit. Given the right companywide plan, users then can use the smart phones they want, for business and personal use, without having to worry about submitting reimbursement claims.

The other conceivable benefit is that employees can be issued new models periodically, as another benefit. Older users might need to get used to such things. Younger workers might find the deal appealing. Desk phones are hard to position as any sort of employee benefit. 

Use of a smart phone costing $400 to $700, with periodic replacement and ability to use the device for personal and business use can be positioned as a company benefit.