Mobile Gamers: 31 to 70 Million

Mobile gamers who have downloaded a paid-for game numbe about 31 million, according to eMarketer. Mobile gamers who have either done that or played a game preloaded on their mobile device might number as many as 70 million, according to Limbo and GFK/NOP Research.

In June 2008, the dotMobi consortium and AKQA published a study on US and UK mobile Internet activities, which reported 22% of respondents engaged in mobile game play.

At the higher level of use, perhaps 22 percent to 27 percent of mobile phone users play games of any sort. In June 2008, the dotMobi consortium and AKQA conducted a study that suggests 22 percent of respondents play mobile games.

The Pew Internet & American Life Project suggests that 27 percent of U.S. mobile device users had played mobile games on their devices.