At Work Social Media Overblown?

Researchers at the Pew Internet & American Life Project recently found that very few workers actually create or read blogs while at work. About 11 percent of respondents who have Internet access at work say they have read blogs while at work.

Reading is most prevalent among younger generations of employed Internet users. About 33 percent of Iinternet-using employees say they have read someone else’s blog or online journal, either at home or at work.

Among young working adults, 46 percent are blog readers, compared with 33 percent of 30-49 year olds and

25 percent of employed Internet users ages 50-64. At-work blog reading is equally prevalent among all of these groups, though. 

Some might seize on that finding as an example of workers not taking advantage of all the information-bathering and communication tools they now have at their disposal.

Some will leap to the conclusion that workers are doing themselves a disservice by avoiding blog readership or creation while they are at work. That might be true. But there is another way to look at matters. 

Those of us who have done journalism for any length of time sometimes believe--apparently incorrectly--that most people in a business or profession "need" to read news and other information sources to do their jobs. But hang around in the mailroom at any organization. What you will find is that after the "C" titles, very few people who work in organizations actually read publications of any kind related to their industry verticals or horizontal job responsibilities.

It simply is not true that most people "need" to know what is happening at a high level in their industries to do their actual jobs. If it were true, then almost everybody would be reading and acquiring such information at work. But most people do not. 

One can argue that "most" people thereby are harming their careers. To be sure, there is no way to prove or disprove such a thesis. But it has not been my experience, as somebody who has picked up mail in the mailroom, that most people actually think they "must" know what is happening in an industry at a high level, in order to do their actual jobs. "C" titles obviously have greater incentive to monitor industry trends, as they must raise and allocate capital. Marketing staffs often have higher incentive to know what's going on because they must create and manage a wide variety of sales-related and product development tasks. 

Information technology managers typically spend more time than most staying "up to date" on technology trends. But most people simply do not, because they don't have to. 

Media publishers and content providers of all sorts have a vested interest in persuading people that a particular product is a "must read" for most people who "matter." That just isn't true, in most cases. Most people not only have no such need, they have no such habit, either.