There is no doubt that Apple iPhone users are atypical of most mobile phone users. They are younger, more technologically savvy and richer. In July 2008, people checking out the iPhone on AT&T's Web site were about 40 percent more likely to have an income of $100,000 or more, compared to the typical wireless shopper. At annual income levels below $59,000, iPhone shoppers were about 25 percent less likely to be looking. In the $60,000 to $100,000 annual income bracket, iPhone inquires were just about the same as the "average" mobile phone inquirer.
That suggests the next big surge of usage will be concentrated in the ranks of users with incomes in that $60,000 to $100,000 range. It is not yet a truly "mass market" device, yet. But there are some signs of change.
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