Thursday, September 18, 2008

What Convinces Cord Cutters to Buy Landline Voice?

Nielsen Mobile has found that about 17 percent of U.S. households say they have no landline voice service and rely on wireless services instead. But the Nielsen study also found that 10 percent of U.S. households are former wireless-only users who now have returned to wired voice service for one reason or another. 

About 17 percent they are required to have a landline voice connection in order to use some other important service, such as an alarm service, digital video recorder service, Internet or fax. 

About 12 percent say it was too expensive to make all their calls using a mobile.  

About 11 percent say the value and price of a bundle convinced them a landline voice account was worth having. Another 10 percent cited the convenience of a bundle as the reason to move back to buying landline voice. Basically, 22 percent said a bundle including voice was what got them to move back. 

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