Net broadband subscriber adds, at least for U.S. cable and telephone providers, were much slower in the second and apparently third quarters of 2008. Part of that slowdown likely can be attributed to growing saturation of the broadband access market.
But it also is likely there is some contributing pressure from general economic conditions as well. Dial-up users might just decide to hold off on a move to broadband for a little while.
Cable TV marketers long have argued that multichannel video is a bigger and better value in tough times, representing a relatively-affordable source of entertainment for a family. An argument along those lines might help marketers of broadband access as well.
"Product strategists responsible for the success of residential broadband services can continue to grow broadband penetration in a tough economic climate by positioning their service as a gateway to cheap content and communications," argues Sally M. Cohen, Forrester analyst.
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