A recent survey conducted by Nielsen Mobile suggests wireless-only households now have reached about 17 percent penetration nationwide, and could well hit 20 percent penetration by the end of the year.
But Nielsen also found something else: 10 percent of U.S. households with landline phone service in the second quarter 2008 were previously wireless-only users, and had chosen to buy wired voice service again.
That is important for obvious reasons. Just as some users find wireless-only service to be attractive, 10 percent of users also have found wireless-only service to be unsatisfactory.
The issue is “why?” When we look at the landline tenure of these former wireless-only users, approximately one percent of wireless-only users may return in any given quarter, Nielsen Mobile says.
As it turns out, mobile coverage is sometimes perceived to be insufficient for would-be or former wireless-only users. Dropped calls and poor audio quality are reasons wireless-only users decide a landline service still makes sense.
Sunday, October 12, 2008
Wireless Reconnectors: Wireless-Only Has Downside
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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