Wireless Reconnectors: Wireless-Only Has Downside

A recent survey conducted by Nielsen Mobile suggests wireless-only households now have reached about 17 percent penetration nationwide, and could well hit 20 percent penetration by the end of the year.

But Nielsen also found something else: 10 percent of U.S. households with landline phone service in the second quarter 2008 were previously wireless-only users, and had chosen to buy wired voice service again.

That is important for obvious reasons. Just as some users find wireless-only service to be attractive, 10 percent of users also have found wireless-only service to be unsatisfactory.

The issue is “why?” When we look at the landline tenure of these former wireless-only users, approximately one percent of wireless-only users may return in any given quarter, Nielsen Mobile says.

As it turns out, mobile coverage is sometimes perceived to be insufficient for would-be or former wireless-only users. Dropped calls and poor audio quality are reasons wireless-only users decide a landline service still makes sense.