Monday, October 20, 2008

80% of Mobile Users Send Text Messages; or Do They?

The amount of time users spend doing things on their mobile phones is increasing. About the only issue is by how much. 

About 54 percent of mobile users surveyed in September 2008 reported their usage had increased by more than 25 percent over the past two years. One-fifth of respondents estimated their usage had increased by 50 percent or more. 

One third of respondents talked on their mobile phone more than 10 hours per week, and 34 percent of respondents ages 17 and under talked for more than 15 hours weekly.

Nearly four out of 10 mobile Internet users said they surfed the mobile Web for two or more hours every week. The key adjective there is "mobile Web" users. Other researchers have found that just about 16 percent of mobile users have the ability to access the Web from their mobiles. 

Some 62 percent of mobile users surveyed said they either already owned a smart phone or would own one within the next 12 months.

Text messaging is nearly universal, with 80 percent of mobile users saying they use that feature and 29 percent of those who did spent more than two hours every week on the activity, says Azuki Systems. 

Researchers at Nielsen Mobile don't think so. They report just 53 percent text messaging usage during the second quarter of 2008. 

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