Online video services have gotten positively mainstream over just the last six months, according to Ipsos MediaCT.The percentage of female Internet users ages 12 and older that have streamed a video online in the past 30 days has grown from 45 percent to 54 percent, an all-time high for this demographic and nearly equal to the percentage of men (58 percent) whom have recently streamed video content online.
Moreover, the percentage of adults aged 35 to 54 that have recently streamed video online has also shot up since December 2007, rising from 49 percent to 60 percent in that time span.
In the past, such behavior disproportionately was a younger male activity.
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