The service will initially be accessible through select connected LG Electronics Blu-ray Disc players and HDTVs, and on most PCs at www.cinemanow.com. Samsung's Internet-connected home theater equipment and Insignia brands also will have the feature.
CinemaNow is also expected to launch on an array of other devices from various manufacturers, including Insignia, later this year.
The first update to the CinemaNow service is expected to release on select devices later this year and will include an advanced user interface and expanded video playback features aimed at further improving the video entertainment experience.
CinemaNow will have "first run" movies for sale as soon as they arrive on DVD, with rentals for $2.99 to $3.99 per movie and purchases at $9.99 to $19.99, including HD titles and some available in 1080p.
The company will be competing against other retail giants such as Walmart and Blockbuster, as well as Netflix and Hulu, among others.
There will be other changes as well, It might now happen for a couple year, but Best Buy has said it will phase out DVD sales as early as 2012.
http://www.bby.com/2010/05/18/best-buy-provides-customers-same-day-instant-access-to-new-release-movies-and-tv-shows-with-launch-of-cinemanow/
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