Mobiles for E-Commerce: 12% of Users

According to the Mobile Marketing Association, about 12 percent of consumers recently surveyed report having used their mobiles to get coupons or other promotions, buy goods or services using the mobile device.

Some 17 percent say they have used their handsets to purchase applications or other digital content. Given current penetration of smartphones, somewhere above 30 percent of the installed base of all mobile phones, those are impressive statistics, since it implies more than half of all smartphone users have downloaded apps, while about 40 percent have used their mobiles for digitally-delivered coupons or promotions.

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