From 2004 to 2009, stats from Forrester say that use of the web is up 117 percent in terms of how people spend their time in a day. That may not be too surprising, but what’s interesting is that all of the other major forms of media consumption are down or flat during the same period.
Listening to the radio is down 18 percent, reading newspapers is down 17 percent, reading magazines is down six percent, and watching TV has seen no growth.
What is good for some contestants in some parts of each ecosystem obviously is not so good for others in the same ecosystem.
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