Wednesday, May 19, 2010

Content Businesses Face Devaluation

If the music business is any indication, digital distribution of content goods is going to change the economics of most parts of the content business, including print and perhaps some parts of the video market as well.

In the print business, there arguably are other forces at work besides "free" online distribution of content. But the expectation of access to quality content online is "devaluing" professionally-produced content, which means there will be less of it produced.

The video market is better placed to resist the commodity pressures that have hit the music business and are now affecting the print content business as well.

The reason video will fare better is that production costs in the print and music businesses are lower than they are in the movie or TV business. It just is harder and more expensive for useful and usable content to be created in the movie and video domains, compared to the music and print businesses.

The point is that the advent of digital distribution has complex impact. In some industries, digital distribution "only" changes distribution channels. Music, TV and news moves from plastic discs and paper to Internet distribution, for example.

In other businesses it undermines the historic business ecosystem. In the print and music business, the revenue and cost structures of producing content are changed.

1 comment:

Anonymous said...

if what you say is taking place how do you account for youtube being the hugest?

people are willing to take a dive in HQ this is clear.

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