Thursday, May 27, 2010

Mobile Ads Up to 5X More Effective Than Online, Study Finds

Mobile ad campaign norms are four-and-a-half to five times more effective than online norms on measures of unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to InsightExpress.

InsightExpress also says mobile media outperforms online media in ability to drive purchase intent (170 percent increase) and brand favorability (85 percent increase).

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What Declining Industry Can Afford to Alienate Half its Customers?

Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...