Thursday, May 27, 2010

Mobile Ads Up to 5X More Effective Than Online, Study Finds

Mobile ad campaign norms are four-and-a-half to five times more effective than online norms on measures of unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent, according to InsightExpress.

InsightExpress also says mobile media outperforms online media in ability to drive purchase intent (170 percent increase) and brand favorability (85 percent increase).

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Why Concert Ticket Prices are So High

For those of you who spend money on concert and movie tickets, you probably wonder from time to time why prices are so high. The simple answ...