Wednesday, May 26, 2010

Is the iPad Really a PC?


"The iPad is a new kind of PC, argues Sarah Rotman Epps, Forrester Research analyst. If so, it might be said to be so in the same way that a high-end smartphone also is a PC, which is to say an iPad both "is" and "isn't" a PC.

The iPad’s features don’t line up with what consumers think they want. The top features that consumers say they want in their next PC — DVD drives and burners, CD drives and burners,
and Webcams — are all absent from the iPad.

Click on the image for a larger view.

The features that the iPad does have, such as a touchscreen, are lower on the list of features buyers say they are looking for.

Two-thirds of U.S. online consumers say they want a DVD drive in their next PC, while only 22 percent want a touchscreen. This doesn’t mean that consumers won’t buy the iPad without these features, but it does mean that Apple will need to teach consumers that they can live without them in the device.

So a question yet to be answered is whether people will figure out "what" the tablet PC is, and how it can be used. Form factor might be important as users try to figure out what a device between a smartphone and a PC looks like, and what it must do to be useful.

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