Monday, July 12, 2010

Google Chief Predicts "Interactive Video Ads"

Google CEO Eric Schmidt says  "interactive video ads," are on the way, the Wall Street Journal reports.

The ads, which could appear anywhere on a Web page, would be like mini-Web pages, allowing Web users to watch a video, leave a comment and see real-time updates within the ads that are more customized to their interests.

Schmidt says he has pushed Google's ad teams to think about the potential for such ads, without specifically adding details.

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