U.K. broadcasters ITV, C4 and Five each sell their own video ads on either their own sites or on YouTube and SeeSaw (C4 and Five).
The point is that channel conflict between content companies and distributors continues to grow as the online channel becomes more important.
BSkyB, for example, also recently got exclusive rights to HBO content, while Virgin Media, which has on-demand rights for content it shows on its cable network, apparently does not have those rights for mobile or Web distribution.
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