Monday, July 19, 2010

Search Optimization in the Mobile Age

The most significant change to how consumers are using smartphones to find companies is the widespread popularity of mobile apps. The big change for marketers is that people do not necessarily use a browser get information, such as restaurant reviews and product recommendations.

That in turn means traditional search engine optimization tactics are less effective. Also, social networking sites increasingly are being to search for content, information or products, which likewise has implications for online and mobile marketers.

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Uses and Misuses of Price's Law or Pareto Principle

The notion that a five percent to 10 percent reduction in force at a large organization might be "productivity-neutral" or even ...