Monday, July 12, 2010
84% of Internet Users Never Click on Ads
About 84 percent of Internet users never click on any ads, comScore says.
Conversely, eight percent of users are responsible for 85 percent of activity.
Should we be surprised by that? Not really, considering the Pareto principle, commonly known as the "80/20" rule.
Despite that pattern of behavior, it seems unlikely most advertisers will stop relying on click-through rates.
Labels:
comscore,
online advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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