The connection also is the equivalent of a "dark fiber" connection at the moment. At some later point, retail providers will lease capacity and try to sell services to consumers. But none of that is "live" now.
The opposition will prove expensive at some point. Any business or home that does not opt to get the free install now will have to pay for a "live" connection in the future.
Apparently, people simply do not understand the proposition. It's an interesting development.
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