Thursday, July 29, 2010

Location-Based Apps Still Early on Growth Curve


A new analysis by Forrester Research can be viewed as an excuse not to dive into location-based services, or location-based advertising, at the moment.

Only about three percent of people surveyed by Forrester Research say they use location apps, such as check-in apps, frequently or at least once a week.

Some 84 percent of respondents say they don't even know what the apps are.

None of those findings should surprise anybody, at this point. LBS still is in its infancy. Not many people use any new device or application, at first.

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