Social Media Dominates Asia Pacific Internet Usage | Nielsen Wire

Social media usage has seen unprecedented growth in Asia Pacific in the past year and is now one of the most critical trends in the online sector, according to Nielsen.

A new survey found that three of the seven biggest global online brands are social media sites: Facebook, Wikipedia and YouTube.

Close to three quarters of the world’s Internet population (74 percent) have now visited a social networking or blogging site, and Internet users are spending an average of almost six hours per month on social media sites.

Korea is one of the most social media engaged countries in the world, with the country’s leading social media site, Naver, attracting 95 percent of the Korean Internet population every month.

Japanese Internet users are the most avid bloggers globally, posting more than one million blogs per month, significantly more than any other country in the region.

Social Media Dominates Asia Pacific Internet Usage | Nielsen Wire