Mobile Users 45% More Interested In Local Search

Perhaps it is intuitive, but users on mobile devices are 45 percent more likely to enter a local search query than users on non-mobile devices, according to data from online advertising network Chitika.

Chitika’s research division came to this conclusion after breaking down a sample of more than 24 million impressions.

Local search and mobile search do seem highly correlated.

Mobile Users 45% More Interested In Local than Non-Mobile – Chitika Research