Tiered Mobile Pricing Hasn't Had Any Repercussions, Yet

AT&T's move to new tiered mobile data plans does not seem to have provoked much consumer protest, or much apparent change in usage, content provider strategies or even competitive responses from other wireless providers. That doesn't mean there will not be impact, though.

Content providers, application developers and OEM manufacturers have sought to provide the richest multimedia streams, the most interactive apps and the most eye-popping displays and capabilities to consumers, with no concern for impact on bandwidth consumption.

For some consumers, bandwidth consumption will start to become an issue. That might ultimately force some rethinking of device and application design, and some rethinking of business models and partnerships. Firms that

expected to stream video to end users, either for free or as subscription services, might have to think about how bandwidth caps now will potentially affect those business models.

On the other hand, some content providers might have new incentives to figure out ways they can work with mobile service providers in ways that take away bandwidth concerns.

Some might find a partnership, where content provider and access provider share revenue, might go a long ways toward creation of new "video service plans" that allow consumption outside any existing caps.

Yankee Group :: Research Report