"The objective of next generation payment isn’t merely wireless payments," some would argue."As cool as it is, it is not a drastic improvement to the shopping experience." Instead, the broader goal is to integrate and enhance the physical shopping experience with Internet apps and capabilities.
Though some think it is a rather trivial development, Groupon and other social shopping apps are more than "coupons delivered a different way."
Over the longer term, the issue will be the way mobile devices are used to create a platform for all sorts of enhanced commerce operations. Payment is a tool, just as location, cameras, social circles, shopping history, advertising and offers are part of the broader "shopping" experience.
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