Tuesday, July 5, 2011

Nexus "Contraptions" Uses Content as a Game

nexus contraptions 4 606x373Google is using a YouTube game to market the Nexus S smart phone. Its the first time I've recalled seeing YouTube used as a game platform.

This is a glimpse at what video might be in the near future; an experience that is more interactive, more engaging, and customizable by each viewer. It’s also an interesting use of game content.

The game has a problem solving angle, and illustrates use of interactive video that can be customized for each user.

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