Visa outlines ‘digital wallet’ vision

Visa’s head of mobile innovation, Bill Gajda, says mobile devices are becoming “true digital wallets.” That's an interesting way of putting things, as you might have been thinking Visa is mostly interested in the "payment" or transaction part of the mobile money business. It is, of course. But the related businesses, ranging from advertising, local commerce and credentials management to loyalty and marketing programs are not areas Visa might see as outside the scope of its extended ambitions.

Referencing what he described as “the convergence of mobile and payment networks,” Gajda’s vision for a mobile wallet focuses on “mobilizing existing Visa accounts, extending mobile banking to payments, enhancing the consumer payment experience, enabling customer control, and offering new transaction types."

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