Referencing what he described as “the convergence of mobile and payment networks,” Gajda’s vision for a mobile wallet focuses on “mobilizing existing Visa accounts, extending mobile banking to payments, enhancing the consumer payment experience, enabling customer control, and offering new transaction types."
Friday, July 1, 2011
Visa outlines ‘digital wallet’ vision
Visa’s head of mobile innovation, Bill Gajda, says mobile devices are becoming “true digital wallets.” That's an interesting way of putting things, as you might have been thinking Visa is mostly interested in the "payment" or transaction part of the mobile money business. It is, of course. But the related businesses, ranging from advertising, local commerce and credentials management to loyalty and marketing programs are not areas Visa might see as outside the scope of its extended ambitions.
Referencing what he described as “the convergence of mobile and payment networks,” Gajda’s vision for a mobile wallet focuses on “mobilizing existing Visa accounts, extending mobile banking to payments, enhancing the consumer payment experience, enabling customer control, and offering new transaction types."
Referencing what he described as “the convergence of mobile and payment networks,” Gajda’s vision for a mobile wallet focuses on “mobilizing existing Visa accounts, extending mobile banking to payments, enhancing the consumer payment experience, enabling customer control, and offering new transaction types."
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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