Wednesday, July 13, 2011

Young Dominate "Cell Mostly" Web Use

pew-smartphone-cell-mostly-july-20111.JPGYounger adults, minorities, and lower income earners who own smart phones are likeliest to mostly use them to access the Internet, according to a July 2011 survey from the Pew Research Center Internet & American Life Project.

Some 42 percent of 18-to-29-year-old smart phone owners mostly use them for web access, double the 21 percent of 30-to-49-year-olds who do so and more than four times the 10 percent of smartphone owners 50 and older.

The obvious implication might be that users with less disposable income are likely to rely more heavily on mobile broadband, which they often must purchase in order to use the devices they prefer. The other possible explanation is that, for many users, mobile broadband is the most valuable and therefore the most-used form of access.

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DIY and Licensed GenAI Patterns Will Continue

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