Are Tablets Better Commerce Vehicles than Smart Phones?

Tablets are "better"than smart phones as a channel for commerce and shopping, in part because users are more likely to purchase after searching for a local business and tend to spend more per purchase than mobile phone users, a study sponsored by the Online Publishers Association has found. 


Some studies also show that tablet purchases are larger than those from PCs.   According to the 2012 Shop.org and Forrester Research "State of Retailing Online" survey, 49 percent of retailers say their average order value from tablets is now higher than traditional web sales. 


Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.