Monday, June 11, 2012

iPad Owners will Double in 2012

US iPad Users and Penetration, 2010-2015For most people, it appears, an Apple iPad will remain the preferred tablet, despite growing numbers of Kindle and other devices being purchased.

In fact, eMarketer predicts the number of iPad users in the US will rise by over 90 percent in 2012 to 53.2 million, as users replace older models and new consumers purchase the device. This year, the iPad will continue to be in the hands of more than 75 percent of all tablet users in the country, eMarketer predicts.

Of course, no product or service can sustain triple-digit growth forever, so the 2011 growth of iPad sales of  143.9 percent will slow over time.  On the other hand, Apple does not appear likely to lose its commanding market share lead.

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