Though some might disagree, it appears that mobile commerce is poised to offer bigger financial returns for suppliers than mobile advertising, despite the headstart mobile advertising has had. To be sure, mobile advertising already represents $2.6 billion in U.S. market revenue in 2012.
Mobile payments transaction value on a global level will total $171.5 billion in 2012, Gartner estimates. If you assume payments revenue is two percent of the transaction value, that represents perhaps $3.43 billion in payment transaction revenue.
By some estimates, U.S. mobile payments transactions represent about $81 billion in 2012. If so, at two percent of gross transaction value, the mobile payment processing portion of the business is about $1.6 billion.
Of course, "mobile payments" represent multiple discrete lines of business, including remote purchases ("online" purchases), mobile purchases of content goods, retail point of sale payments and money transfers.
Gartner also projects annual rates of growth ranging from 40 percent to 70 percent in various countries, with U.S. rates closer to 70 percent annually.
Sunday, August 5, 2012
Mobile Commerce Looks to be Bigger than Mobile Advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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