At some level, you wonder whether it could really be so simple that Yahoo has to focus on its products, and what users want to do with those products, as the way out of the mess Yahoo seems to be in. At another level it seems blindingly obvious
"I want you thinking about users," Yahoo CEO Marissa Mayer repeatedly has told Yahoo workers. That tells you something about all the other strategies Yahoo has seemed to cycle through in recent years. None, apparently, focused simply on products people want to use.
Mayer's "near-singular emphasis on products and users" is a departure, many would argue. That's probably as good a critique of the immediate past strategies as anything. Trying to better "monetize" products that don't provide clear value and a compelling reason for using those products is bound to be challenging in the extreme.
In the end, fixing Yahoo won't be as simple as "focusing on products and users." Revenue models still will matter. But it is refreshing to hear a simple and fundamental call to focus on user experience first.
Thursday, August 9, 2012
Yahoo CEO Marissa Mayer Wants Focus on "Users"
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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