"I want you thinking about users," Yahoo CEO Marissa Mayer repeatedly has told Yahoo workers. That tells you something about all the other strategies Yahoo has seemed to cycle through in recent years. None, apparently, focused simply on products people want to use.
Mayer's "near-singular emphasis on products and users" is a departure, many would argue. That's probably as good a critique of the immediate past strategies as anything. Trying to better "monetize" products that don't provide clear value and a compelling reason for using those products is bound to be challenging in the extreme.
In the end, fixing Yahoo won't be as simple as "focusing on products and users." Revenue models still will matter. But it is refreshing to hear a simple and fundamental call to focus on user experience first.
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