In its U.K. market, Domino’s Pizza in its most recent quarter saw online sales accounting for 58.4 percent of U.K. delivered sales, compared to the 2011 level of 46.5 percent for tthe 13 week period leading up to Sept. 23, 2012.Total online sales for the period rose by 39.3 percent to £62.8 million (2011: £44.8m) and have
reached £184.9m for the year to date (2011: £129.9m).
But it is mobile sales that are the most significant number, some would say. In fact, mobile sales were up by 46.9 percent, and now account for 18.5 percent of total online sales. That's a significantly higher percentage than would be expected in the U.S. market, for example.
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