Digital Wallet Value Proposition Might be Clearer for Online Payments

New markets often do not develop as proponents originally envisioned, at least in part because end users and customers often decide that the value represented by an innovation is different than what was intended by the developers. At least where it comes to products or services they never have seen before, people are unpredictable. 

That might also be true for "mobile wallets" and "digital wallets," which generally are seen as innovations for retail checkout and shopping. But it might turn out that people find more value for online shopping and checkout. 

Today’s consumer types in an average of 44 fields when shopping online, and V.me gets you down to five or six, Visa says.