Freemium app revenues in both iOS and Google Play stores have, over the last two years, more than quadrupled, for both Google Play and the Apple Store.
In 2012, global "freemium" app revenues on Google Play have grown 3.5 times over 2011, App Annie says, Those revenues include content or virtual goods sales inside the free to use apps and advertising.
Premium revenues (paid apps) for both app stores remained relatively flat in 2011 and 2012.
Friday, November 30, 2012
Freemium Apps Grow Google Play Revenue 350% in 2012
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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