It has been common for some years to refer to PCs, smart phones and now tablets as second or tertiary TV screens, in addition to the growing amount of online video consumed on standard TVs, but delivered using a game console or Internet-connected TV. And though most such Internet-delivered content remains "shorter form" fare, tablet owners spent 71 percent of their total tablet video viewing time watching videos 10 minutes or longer, a study by Ooyala finds. About 30 percent of total tablet viewing time was spent watching content over an hour long.
Desktop viewers tuned into live video for an average of 40 minutes.
Those statistics are important as they show growing willingness to watch the sort of longer form fare that in the past has been watched on TV screens. A shift of consumer behavior towards video viewing on screens of all sizes is one precondition for a future in which standard TV fare can be viewed conveniently on virtually any Internet-capable device.
The other, and more important issue is a decision by programming networks to allow such viewing, and the development of what are to them interesting revenue models.
Also, the amount of time users spent watching live video on gaming consoles more than doubled in the third quarter of 2012.
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