Friday, November 30, 2012

Search Can Predict Smart Phone Launch Success

Google says search predicts smart phone sales with over 90 percent accuracy.

In its "2012 Smartphone Launch Predictor" study, Google found that an extra 1,000 news stories in the weeks before launch will likely lead to a nine percent boost in smartphone sales.

About 52 percent of purchase-related searches occur before launch (and over one third of general smartphone searches).

An extra 25,000 mobile searches will likely increase smartphone sales 17 percent. One month after launch, those searches boost sales 20 percent.




No comments:

Amazon AI Capex is a Rorschach Test

Amazon capital spending plans are a bit of a Rorschach test test these days: what the picture means tells us more about the viewer’s perce...