The reason is that the value of the mobile applications is very high, even if total consumed bandwidth is relatively low. And it appears the value of many different Internet applications is one reason so many people have embraced smart phones.
On the other hand, few of the popular activities really consume all that much bandwidth, and many of the activities have a real-time focus. The value comes largely from the context, the ability to get information immediately and use it to direct one's activities.
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