Apple Maintains Lead in Tablets but Market Share Down 14% in 3Q 2012

Apple had 55 percent share of the tablet market in the third quarter of 2012, says ABI Research. But competition from tablets powered by Google’s Android OS continue to eat away at Apple’s share. 

“With the introduction of a smaller, lower-cost iPad mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets,” says ABI Research senior practice director Jeff Orr.

If this continues, we will have the answer to the question of whether can create an MP-3 style market, where it completely dominates market share, or whether a pattern somewhat more akin to the smart phone or notebook markets will ultimately develop. So far, it appears Apple will not be able to sustain an MP-3 style lock on the market. 

So the market perhaps already has changed. Where early on one might have argued there was an "iPad market" and then a "tablet market," it seems that a unified "tablet" market is developing. For some, the additional question is whether we might see replay, in the tablet space, of the older Microsoft-Apple story, with Android taking the place of Microsoft.