Groupon Issues Aside, Daily Deals Business Grows

Recent concern about daily deals in general and about one provider of "daily deals" (Groupon) in particular tends to cast doubt on the daily deals business as a whole. But the "coupons" business, of which daily deals are a part, continues to grow. "Social" ad spending is growing.

With the shift of consumer behavior to mobile devices, transactional marketing opportunities are growing as well. But isn't clear is how the market will continue to develop, though. 

Key revenue streams are emerging such as monthly or annual fees, commissions for loyalty business, bounties for new customers and mark-ups on transactional fees, according to BIA Kelsey.