For mobile service providers, the fundamental problems with over the top voice and messaging services have to do with the business model, for obvious reasons.
Since mobile service providers do not own the over the top apps, they do not participate in the revenue. But if they try and offer their own OTT apps, priced competitively with the over the top providers, they make little money, and potentially disrupt their own more-lucrative voice and messaging services.
In fact, mobile VoIP is still worth less than 0.5 percent of overall mobile voice revenues, according to ARCchart.
ARCchart sees similar issues for mobile service provider messaging. ARCchart expects that instant messages will exceed text messaging volumes by 2014 and continue growing rapidly, accounting for 65 percent of all message traffic pushed over mobile networks by 2016.
As with voice, OTT messaging will cannibalize mobile operator services. In 2012, global mobile VoIP service revenues might be about $2.5 billion. But mobile voice revenue overall could be in the range of roughly $1 trillion.
Thursday, November 22, 2012
Mobile Operator VoIP Revenues Remain Paltry
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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