It is starting to look as though screen size matters, where it comes to consumer preferences for smart phones. The reason is that smart phones increasingly are becoming content consumption devices.
True, smart phones are used mostly for communications-related tasks while people are out and about or on the go.
But smart phones are used heavily as content consumption devices when people are stationary, such as at home or at work. And for that application, a bigger screen is valuable.
Few devices have gone as far as the Galaxy Note 2, a device intentionally positioned somewhere between a smart phone and a small-screen tablet.
But most users who routinely have used an iOS device and a bigger-screen smart phone have noticed how small the iOS devices have started to feel since Android devices have started sporting bigger screens in the four-inch diagonal range. It is therefore no surprise that the latest iPhone sports a bigger screen.
It likewise is not an accident that the rumored Microsoft branded smart phone reportedly is looking at a screen size between four and five inches in diagonal. As smart phones increasingly get used as content consumption devices, people are showing the same behavior they show when buying any other content consumption device, namely a preference for the largest screen.
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