20% of U.S. Residents "Can't Get" Broadband, or "Don't Want to Buy It?"

"One in five Americans still don’t have broadband," a story headline says. Read the story. The writer does not say "one in five Americans cannot get broadband." The writer correctly says that one in five choose not to buy fixed network broadband. 

There's a difference--an important difference--between being unable to buy a product because it is not available, and not wanting to buy the product when it is available. 

The headline can easily be construed as arguing "people can't buy it, because it isn't available," which is an "access to broadband" problem.

If people choose not to buy broadband, those represent a different set of problems, ranging from indifference to lack of funds to lack of knowledge about how to benefit from the Internet or having some other means for getting access that makes more sense, in terms of value and price.

Very often, the people who write stories are not the people who write headlines. And, sometimes, headline writers appear to have missed the actual point a writer intended. 

One sees this often when people talk about, or write about, broadband access. Not being able to buy is one problem. Being able to buy, and choosing not to, is a different problem. 

In some cases, it is not even a "problem." At one home location for example, I voluntarily choose to use two mobile 4G connections instead of a fixed connection. There is no access problem. I could buy either a fast cable or a fast fiber-backed telco access service. I simply choose not to, because I have another solution that works.