Microsoft's hopes now ride on Nokia. The magnitude of the challenge is Nokia's inability to break into the ranks of the top-five smart phone suppliers in the U.S. market.
Nokia faces the same problem in the broader global market.
It has no share distinguishable from Microsoft's mobile operating system.
To be sure, proponents of other operating systems continue to hope they will be able to gain traction in the global smart phone market.
But the problem remains: without a robust developer ecosystem, it is tough for an OS to gain significant share. But without significant share, a robust developer ecosystem is hard to create.
| Top Smartphone OEMs 3 Month Avg. Ending Aug. 2013 vs. 3 Month Avg. Ending May 2013 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
| Share (%) of Smartphone Subscribers | |||
| May-13 | Aug-13 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 39.2% | 40.7% | 1.5 |
| Samsung | 23.0% | 24.3% | 1.3 |
| HTC | 8.7% | 7.4% | -1.3 |
| Motorola | 7.8% | 6.9% | -0.9 |
| LG | 6.7% | 6.7% | 0.0 |
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