The Big iPhone Gamble

It’s hard to overstate the gamble Steve Jobs and Apple in creating the iPhone back in January 2007. Not only was he introducing a new kind of phone — something Apple had never made before — he was doing so with a prototype that barely worked, in an industry notoriously controlled by the mobile service providers. 

Fred Vogelstein's book “Dogfight: How Apple and Google Went to War and Started a Revolution” will be published in November 2013 and promises to be an excellent read.
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