Revenue Per Square Mile: Population Density Really Matters

The relationship between population density and network investment is clear in this table illustrating revenue per square mile for a fixed network supplying internet access at $50 per month.

Area	Population (people/mile2)	Household Income (median, 2017)	Broadband Adoption	Revenue per mile2
Manhattan, New York	69,467.5	$85,071	81.9%	$347,337.50
City of Chicago	11,841.8	$55,295	73.5%	$59,209.00
Santa Clara County, CA	6,327.3	$106,761	89.4%	$31,636.50
City of Palo Alto, CA	2,696.5	$147,537	91.3%	$13,482.50
Carbon County, PA	171.1	$51,236	74.4%	$855.50
United States	87.4	$60,336	78.1%	$437.00
Campbell County, WY	9.6	$80,178	86.4%	$48.00
Loving County, TX	0.1	$ 80,938	64.5%	$0.50

source: Forrester Research