Is "Access" Where Most of the Revenue Is?

Fretting over whether people will pay for content is based on a mistaken assumption: that people have ever paid for content in the past, says Forrester Research VP. "They actually haven't," he says.

 Instead, people have paid for access to content.  You have to think about this some. People buy newspapers, so isn't that a content purchase? Well, he argues, not really. The cost of the newspaper purchase never covers the full cost of the content, which is mostly paid for by advertising.

One had to think about a "newspaper" as a distribution channel and a content aggregator, not an actual "content product" in that sense.

So what about cable TV? McQuivey argues even monthly video subscriptions are about "access" to content, not direct content purchasing. "Pay per view," where a show or movie is bought a la carte, on the other hand, is a content purchase.  Subscriptions to linear channels are a form of access, he argues.

If one looks at matters that way, "access" constitutes 77 percent of what the average household spends for "content" each month is spent on content access, not content itself.

Some will argue with the notion that a cable, telco video or satellite video connection is "access" rather than content. On the other hand, having linear video streaming in the background, even when one is not watching, is somewhat akin to voice "dial tone" or broadband Internet access. It's there, one can use it when one wants, but it is not a discrete "content"purchase.

I'm not sure I'd go so far as to classify cable TV as "access" rather than content. People pay for their voice services using a flat-fee subscription, as they pay for linear video. Some of us might not think a different payment method, or retail pricing plan, changes the nature of the product.

But it is an interesting way of looking at the relative value of various revenue streams. Back in the early days of the tramnsition from dial-up to broadband, I gave a speech to a group of ISPs very concerned about the difficulty of the business model.

At that time, most of the actual revenue was earned by providing access. There was some amount of value-added service and products.  For better or worse, I said then, "access" was where most of the money was, despite the difficulty of the business case.

The business ecosystem was simpler then. Google had not grown to its current state, for example.  Looked at broadly, it may no  longer be true that most of the money is in access.

U.S. is "Most Mobile" Workforce

The U.S. workforce is the most mobile in the world, according to researchers at IDC. As early as 2008, about 72 percent of U.S. workers worked at least part of the time on a mobile basis.

The percentage of mobile workers will grow to about 76 percent by 2013, IDC projects, representing about 120 million workers.

 The world's mobile worker population will pass the one billion mark in 2010, IDC says,  and grow to nearly 1.2 billion people,  more than a third of the world's workforce, by 2013.

The most significant gains will be in the emerging economies of Asia and the Pacific region.

The Asia and Pacific region, excluding Japan, represents the largest total number of mobile workers throughout the forecast, with 546.4 million mobile workers in 2008 growing to 734.5 million or 37.4 percent of the total workforce in 2013. At the end of the forecast, 62 percent of the world's mobile workforce will be based in the APeJ region.

Western Europe's mobile workforce will reach 129.5 million mobile workers, about 50 percent of the workforce, in 2013, surpassing the total number of mobile workers in the United States.

Japan's mobile worker population will total 49.3 million in 2013, representing 75 percent of its total workforce.

The rest of the world will see its mobile worker population grow to 153.2 million by 2013. But mobile workers will represent 13.5 percent of all workers in those markets.

NARUC Calls for Controls on "Unreasonable" Packet Discrimination, Not "All" Packet Discrimination

The National Association of Regulatory Utility Commissioners has called for protecting “the right of all Internet users, including broadband wireline, wireless, cable modem, and application-based users, to have access to and the use of the Internet that is unrestricted as to viewpoint and that is provided without unreasonable discrimination as to lawful choice of content.”

The key language there is "unreasonable" discrimination. NARUC is not calling for network neutrality rules that ban "all" packet discrimination.  The problem is that some traffic types are  "latency sensitive" and can suffer at times unless packet discrimination mechanisms are used. Applications such as video, gaming and VoIP would suffer, at times of peak congestion, without priority mechanisms that users themselves may wish to have in place.

NARUC therefore has asked that policymakers and regulators keep in mind that "unreasonable restrictions or unreasonable discrimination" be areas of protection, not "all" forms of packet discrimination.

NARUC also asks for rules and regulations that will give providers incentive for continual innovation and a fair return on their investment, without jeopardizing consumer access to, and use of, affordable and reliable broadband services.

Discrimination that is solely, or primarily intended,  to protect business advantages, is an area of valid concern for policymarkers. But the Internet has changed. It is a network increasingly used to support isochronous applications (real-time applications) that are highly susceptible to degradation from latency, for example.
NARUC's position will seem to many a well-reasoned and balanced approach.

http://www.digitalsociety.org/2010/02/naruc-resolution-on-net-neutrality/

What Kinds of Online Content Will Consumers Pay For?

Consumer willingness to pay for online content seems to be shaped by their current experience with existing media.

Online content for which consumers are most likely to pay—or have already paid—are those they normally pay for offline, including theatrical movies, music, games and select videos such as current television shows, a new survey by Nielsen suggests.

(Click image for larger view)

Content users might pay for tends to be professionally produced, at comparatively high costs, and definitely not user-generated content, including social community content, podcasts, consumer-generated videos and blogs.

Respondents had mixed willingness to pay for newspaper, magazine, Internet-only news  and radio news and talk shows that are created by professionals, relatively expensive to produce and commonly sold offline.

After surveying 27,000 consumers in 52 countries, Nielsen also found 85 percent prefer that existing free content remains free.

Whatever their preferences, consumers worldwide generally agree that online content will have to meet certain criteria before they shell out money to access it. If respondents already pay for a product in physical form, 78 percent believe they should be able to use online versions of the same content at no additional charge.

At the same time, 71 percent of global consumers say online content of any kind will have to be considerably better than what is currently available free before they will pay for it.

About 79 percent say they would no longer use a Web site that charges them, presuming they can find the same information at no cost.

 Only 43 percent of respondents say an easy payment method would make them more likely to buy content online.

About  47 percent of respondents say they are willing to accept more advertising to subsidize free content. Some 64 percent say that if they must pay for content online, there should be no ads.

Killer Apps and Devices of 2020 Are Not Knowable

What will the killer apps and devices of 2020 be? About  80 percent of experts surveyed by the Pew Center's  Internet & American Life Project agreed that the “hot gadgets and applications that will capture the imaginations of users in 2020 will often come ‘out of the blue.’”

"The experts’ record is so lousy at spotting key technologies ahead of time that there is little chance they will see the killer gadgets and applications of 2020," Pew says. "If you had asked this question a decade ago, no one would have predicted the iPhone."

In other words, we don't know.

But some trends are clear, because they already have begun: Mobile connectivity and location-based services will grow in the next decade.  Still, it takes a generation to figure out which technologies have real impact and which are just fads, so many other application and device trends we now see might, or might not, be actual "killer apps."

 Significantly, just 61 percent of respondents suggested the Internet would remain a place where any user can communicate directly with any other user. About 33 percent think “the Internet will mostly become a technology where intermediary institutions will control the architecture and content, and will be successful in gaining the right to manage information and the method by which people access it.”

A significant number of respondents they argued there are too many powerful forces pushing towards more control of the internet for the end-to-end principle to survive. Governments
and businesses have all kinds of reasons to control what happens online, Pew reports.
There will be alternative networks for companies and individuals that prefer to have a more controlled environment for sharing and consuming content, many believe.

The future will produce a hybrid environment with a bit more control exercised in the core of the internet for some purposes, but for other purposes will enable end-to-end practices, researchers at Pew conclude, based on the responses. "Some things will have to be managed, especially if the capacity of the current internet becomes strained," Pew analysts say.

"The dictates of business will shape large parts of the online experience and more pay-to-play business models will affect information flows online," Pew says.

"The needs of users themselves will sometimes drive changes that bring more control of online material and less end-to-end activity," Pew notes. There will be “content service providers” who are gatekeepers of many users’ online experiences.

The point, one might argue, is that although the "open, end-to-end" Internet will continue to exist, so will many relatively closed experiences, sites, networks, applications and devices.

Telekom Austria Looks to Wi-Fi for Offload

Mobile broadband is cheaper than fixed-line access in Austria, and also the single largest method of access. In some ways, that is good for iTelekom Austria, if success is defined as dominant market share.

On the other hand, it entails capacity issues, since PC users consume far more bandwidth than smartphone users.  So it is not surprising that Telekom Austria CEO Hannes Ametsreiter says the company is looking hard at ways to better use Wi-Fi connections to offload much of that traffic. 

Is This Evidence of Declining Use of At-Home Broadband?

If one looks at the quarterly or annual data on broadband subscriptions during the course of the recent recession, one is hard pressed to find any significant evidence that broadband users downgraded their connections to dial-up or stopped using the Internet.

This data from the Pew Internet & American Life Project, on the other hand, shows leveling in 2009, about a year into the recession, and an actual decline late in 2009.

Some might note that a three-percentage point swing in reported behavior on this sort of survey would be within the margin of error, so it is hard to infer anything conclusively. But even a flattening would be significant, should the trend be later confirmed.

Broadband access at home has not yet ever declined. Virtually all the public firms have reported continual net customer additions, so any slowdowns or reversals might have occurred at private or smaller providers. We'll have to watch this.

Unified Communications is Not a New Market, says Frost and Sullivan

"Unified communications is not a new market," argues Melanie Turek, Frost and Sullivan analyst. Mostly, it is a repackaging of many existing businesses, ranging from business phone systems to collaboration software suites.

That doesn't mean there are not some new products, industry segments and providers. But most of the revenue is driven by legacy products, she suggests.

"It's a way for vendors in existing markets to continue making money," says Turek. "The biggest impetus for the players in this space to keep playing isn't to deliver new business revenue; it's to stop existing, or past, revenues from disappearing—not to another vendor (although that's always a risk), but from the market altogether."

In many cases, the goal is simply to give customers a reason to upgrade. "Unless those vendors can deliver a compelling reason for companies to move to the next version of their communications and collaboration software, companies aren't going to," says Turek.

And the telephony vendors have it even worse: Hard phones and network gear should be built to last: sometimes decades or more, says Turek. " And except in certain specific use cases, like the contact center, businesses don’t need or want to add more features to their employees' handsets."

That doesn't mean there isn't a market for UC, she says. There are new applications. But those new products might simply serve to keep those vendors in business.

The question for vendors, then, is how to grab a bigger piece of the already-existing pie, says Turek.  And that is what makes quantifying the size of the UC market so difficult.

Google CEO Eric Schmidt at Mobile World Congress

Google CEO speaks at Mobile World Congress 2010.

Netbooks Are Changing Consumer Expectations

A new survey by PriceGrabber.com suggests netbooks have set new expected price points for computer purchases, an outcome many suppliers likely feared would be the case.

The percentage of online consumers who personally own a netbook has increased from 10 percent last year to 15 percent early in 2010. Moreover, 11 percent of consumers plan to purchase a netbook in 2010.

The disparity between the dollar amount consumers are willing to pay for their next device compared to the amount they paid for their last device is evident. About 65 percent of consumers say the maximum amount they plan to spend on their next computing device is $750, even though 52 percent of online consumers spent more than $750 on their last device.

The average price of products in the PriceGrabber.com laptop category dropped to $645 in December 2009, from $808 in December 2008. This suggests a 20 percent decrease in average price.

Netbooks are more of a complement than a replacement for laptops, though. Some 55 percent of consumers do not see a netbook as a feasible replacement for a laptop. Additionally, 63 percent indicate that a netbook is best described as an additional device while on the go, not a substitute for a notebook or desktop PC.

The largest age group of netbook owners has shifted from 35 to 54 years to 45 to 64 years over the past year, the survey suggests.

In January 2009, 53 percent of netbook owners were between the ages of 35 and 54 as compared to only 31 percent one year later. In January 2010, 55 percent of netbook owners fall within 45 to 64 years of age as compared to 43 percent last year.

Of those consumers who indicate personally owning a netbook, 86 percent also own a laptop and 73 percent also own a desktop. More netbook owners indicated also owning laptops and desktops last year.

The survey suggests there is an opportunity for netbooks to cannibalize other products, though. In fact, 72 percent of consumers see a laptop as a feasible replacement for a desktop, 45 percent of consumers see a netbook as a feasible replacement for a laptop, and 27 percent of consumers see a netbook as a feasible replacement for a smartphone.

Top Five Hot Topics at Mobile World Congress 2010

The Top-Five hot topics at the Mobile World Congress this year, according to analysts at Juniper Research, are:

1. Flurry of launches to increase competition in the smartphone space
2. Operators announce Apps Community
3. GSMA embarks on LTE interconnection standards
4. NFC payment trial at Mobile World Congress to presage widespread NFC adoption?
5. Android platform gains critical mass- the rise of the open source OS

Smartphone launches from Samsung, Sony Ericsson, ZTE, Motorola Acer and several others will dramatically increase competition in the smartphone space, says John Levett, Juniper Research analyst.

In the apps market, the launch by 24 mobile operators of a "Wholesale Applications Community" should allow for mobile internet and applications to be downloaded without the potential headache of conflicting technologies, he says.

With LTE now boasting several live roll-outs and as many as 75 build-out commitments, some 40 mobile industry organizations have now backed industry association GSMA’s initiative to standardise the delivery of voice and messaging services for LTE.

A SIM-based mobile payments trial by the GSMA, Samsung, Telefonica, and several partners could herald a new era in the development of mobile payments using near field communications technology.

MWC 2010 also has seen a proliferation of mobile handsets using Google’s Android platform with announcements from Alcatel, Dell, HTC, LG, Motorola, Samsung, Sony Ericsson and ZTE. that means a higher-profile for open source operating systems overall.

http://www.juniperresearch.com/analyst-xpress-blog/2010/02/17/top-five-hot-topics-at-mobile-world-congress-2010/

100 Mbps for 100 Million Homes by 2020?

If Federal Communications Commission Chairman Julius Genachowski gets his way, the FCC will set a goal of 100-Mbps service delivered to 100 milliion American homes by 2020.

Genachowski says his preferred approach to a national broadband policy would require ISPs to offer minimum home connection speeds by 2020. The “100 Squared” initiative might in fact be too modest a goal, he suggests.

"We should stretch beyond 100 megabits," he adds.

The proposal is part of the FCC's national broadband plan, due for initial public comment in March 2010.
The goal is sure to come under some scrutiny by service providers, in part because there is not currently any way to provide bandwidth of that magnitude on a national basis while pricing service at rates most consumers would pay.

There is not enough usable wireless spectrum to provide that kind of coverage and usage, and fixed access networks are not completely or primarily subject to Moore's Law. While chipsets and processors do get faster, the cost of digging trenches does not get less expensive over time. In fact, construction cost is the dominant cost element for any optical network providing service directly to end users.

 "One hundred meg is just a dream," says Qwest Communications International Inc Chief Executive Edward Mueller. "We couldn't afford it."

Few customers now buy 50-Mbps services where such speeds are available, in large part because the cost is in the triple-digits range. Proponents might argue that the goal is 100 Mbps for not much more money than people now pay for 4 Mbps or 7 Mbps service, but it is hard to envision how even "free" opto-electronices could support such a value-price combination.
 
In other words, even if all the active elements actually were provided for free, could service providers actually build ubiquitous networks offering 100 Mbps or faster speeds, and price in middle-double digits? So far, the answer appears to be negative.

About 60 percent of the cost of building an FTTH network is construction work, ducts and cables, not to mention cabinets, power supplies and other network elements. Still, in some dense areas, it might be possible to do so, since the construction and cable might amount to about $1200 per home passed. Again, keep in mind we assume totally free opto-electronics.

In suburban areas the business case is marginal, at best, since about $2400 might have to be spent on construction and passive elements.

Since the FCC goal only calls for connecting 100 million homes out of possibly 113 million, we can safely assume the cost of most rural networks of such capacity need not be considered.

Of course, opto-electronics are not "free." But the point is that construction costs, were nothing else an issue, would still be a tough proposition, if the goal is very high speed access at prices most consumers would pay.
American consumers will be paying more for broadband in the future, if for no other reason than that most mobile plans will require it, and those charges will be paid for on a "per-device" basis, not "per home."

What seems improbable is that U.S. consumers are willing to increase overall broadband spending by an order of magnitude (10 times) to have 100 Mbps or faster service on a fixed basis.

One can of course argue from history. Prices for lower-speed broadband services have declined over time, while the prices for the faster tiers have remained stable, but speeds have increased. The issue is how much price compression is possible.

"In order to earn a return for investors, you have to be conscious of what consumers will pay. I don't know this is something consumers will pay for," Piper Jaffray analyst Christopher Larsen says. "It's a nice goal, but it's a little on the over ambitious side."

Having a "stretch goal" is fine. Firm mandates, though, might run smack up against stubborn consumer willingness to pay and the fixed costs of building access infrastructure.

79% Business IP Voice by 2013, In-Stat Forecasts

VoIP penetration among U.S. businesses will increase rapidly over the next few years, reaching 79 percent by 2013, compared to 42 percent at the end of 2009, In-Stat says. This penetration reflects companies having a VoIP solution deployed in at least one location.

 In-Stat now finds that 41 percenrt of businesses with VoIP capability have no legacy TDM voice services, compared to 34 percent in 2008. About 42 percent of US businesses now have a VoIP solution in at least one location, In-Stat says.

Hosted IP services such as IP Centrex also saw steady growth in 2009, while IP PBX growth was significantly stunted.

While there are indications that the economy and high-tech investments are in slow recovery, IP equipment investments are likely to lag other areas, In-Stat says.

VoIP adopters now have a good understanding of the cost savings associated with VoIP, and have oriented their limited budgets to optimizing efficiency and savings by replacing legacy TDM voice solutions, says David Lemelin, In-Stat analyst.

With businesses opening up fewer new locations than we have seen in recent years, much of this current investment is occurring at headquarters locations where efficiencies and savings can be maximized.

Hosted IP Centrex has now surpassed broadband IP telephony as the leading revenue-generating, carrier-based business VoIP solution. In other words, business IP telephony now generates more revenue than other forms of business VoIP, In-Stat says.

Still, 33 percent of businesses that have already deployed VoIP solutions report that recent economic conditions have caused them to slow additional deployment plans, compared to 30 percent reporting no change in plans.

Broadband IP Telephony revenues continue to grow and will more than double by 2013, compared to 2008, driven by single-user applications among increasingly distributed and mobile workforces.

10,000% Mobile Bandwidth Increase by 2015 is Just One Problem, Nokia Siemens Says

 Mobile data from smart devices will increase 10,000 percent by 2015, says Rajeev Suri, Nokia Siemens Networks CEO. And that's only part of the problem. The other issue is signaling overhead, apart from bearer traffic, that can tie up radio ports even when not much actual bandwidth is being consumed.

That's one reason "adding capacity" does not solve all congestion issues in a mobile network. Congestion also can occur when signaling load is heavy. But bandwidth growth is an issue.

Nokia Siemens Networks predicts that by 2015, annual mobile data traffic will reach 23 exabytes , equivalent to 6.3 billion people each downloading a digital book every day.

Pure capacity is just one issue, however, intermittent connectivity and shifting locations plus signaling overhead are problems as well.

As an example, having predicted the current surge in smarter mobile devices, Nokia Siemens Networks is the only vendor to have built into its networks an industry standard, already common in smart phones, that allows it to reduce unprofitable, congestion-causing signaling by three times while increasing smart device battery life, says Suri.

Skype on Verizon Wireless Will Use TDM Network

The Skype  Mobile client that will run on Verizon Wireless smartphones will run in the background on Research in Motion BlackBerry Storm, Storm 2, Curve 8330, Curve 8530, 8830 World Edition and the Tour 9630 devices.

It will also be available on the Motorola Droid, the HTC Droid Eris and the Motorola Devour.
Subscribers will be able to make and receive unlimited and free Skype-to-Skype calls, and use Skype Out to make international calls to any phone at Skype's standard rates. So, the client will be especially useful for users with family abroad, according to Verizon Wireless.

The calls will be carried over Verizon Wireless' voice network, and won't impact overall network quality, according to John Stratton, executive vice president and chief marketing officer at Verizon Wireless. That's probably the most-significant element of the plan.

The Skype client could well help Verizon Wireless set itself apart from other U.S. mobile operators in terms of the dependability of audio quality.

What "you'll see from Verizon, you won't see from anyone else," Stratton says.

So there's your plot twist: Skype, designed to circumvent the old TDM voice network, now will use the TDM network to ensure voice quality on global calls to non-Skype telephone numbers.

It's also a clever way to make better use of an existing asset to provide better user experience and differentiation in the market.