For Enterprise Non-Traditional Stakeholders, Online Networks Will Be Key

Large enterprises these days find they have lots of non-traditional stakeholders, apart from investors, employees and customers. The largest enterprises have to deal with non-governmental organizations, special interest groups, research groups, citizen groups, universities and charitable organizations, for example.

The direct risks for large enterprises are damage to company reputation as well as the costs of managing such relationships, loss of market share and sales revenue, according to a an Economist Intelligence Unit study.

The study found 78 percent of the respondents say interaction with special-interest groups, non-governmental organizations (NGOs) or citizen groups is important to their business, while 33 percent say that online communities will be their most important category of "non-traditional stakeholder" in five years.

In part, the reason is that the non-traditional stakeholders will be using presence-enabled applications, converged fixed-mobile communications, online white boarding, team workspaces, blogs, podcasts and wikis that enterprises will have to respond to.

In essence, the study suggests large enterprises must learn to use the same tools the non-traditional stakeholders do, or risk damage to their reputations, intellectual property or even market share and revenues.

read the study

Apple's Enteprise Strategy? Target People

It’s possible Apple will become more enterprise-centric in the future, but not because Apple will spend much more effort than it now does to reach enterprise buyers.

Instead, Apple aims its products and people, not enterprises. If people want to use its products at work, Apple assumes they will.

Apple Doesn’t Target Markets. It Targets People

Social Media Affects SMB Purchasing

A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees.

The study found that social media sites have significant relevance when small or mid-sized business executives and personnel are weighing product or service purchases.

Click on image for a larger view. 

You might suspect younger users would rely on social media and the study suggests that is true. But the study also finds that users in all age ranges consider social media significant sources of information.

The differences are that older users are more likely to rely on advice from colleagues than younger users are. For users 34 or younger, colleagues and social media are about equally important.

For user 35 to 40 colleagues are slightly more important. For users older than 40 there still is a tendency to rely on advice form colleagues. But even in the worst case, social media is viewed as more important than advice from business advisors.

Study: Social Media Affects SMB Purchasing Decisions

Consumer study shows changing TV behavior

Internet-based TV is growing rapidly, with 50 percent of the consumers using it every week, says Ericsson.

The study shows that people are spending up to 35 percent of their leisure time watching TV and video content, and that consumers are becoming more aware of new technologies, which in turn are creating new patterns of media consumption.

At least once a week, 93 percent are still watching scheduled 'linear' broadcast TV, but the role of broadcast TV is changing owing to the introduction of new distribution channels.

More than 70 percent of consumers surveyed are streaming, downloading or watching recorded broadcast TV on a weekly basis, and 50 percent are using internet-based on-demand TV/video every week.

Data was collected in China, Germany, Spain, Sweden, Taiwan, the UK and US.

Consumer study shows changing TV behavior - Ericsson

Many Enterprises Balking at Social Media?

A large majority of attendees polled as part of a recent webinar aren't integrating social media with their call center operations at the moment, and almost half say they have no intention of integrating social media and communications.

No Jitter | blog | Many Enterprises Balking at Social Media Integration?

94% of U.S. Workers Stay Connected to Work While on Vacation

All but six percent of users polled by iPass say they stay connected, at least some of the time, to work, even when on vacation, a new survey by iPass has found.

Only 5.9 per cent of workers disconnect from the office while on leave, the study found. About 58 percent report they connect at least some days when on vacation. About 36 percent report they connect at least part of every day when they are on vacation.

For better or worse, most U.S. workers appear to be working at least some of the time when on vacation.

The majority of respondents (53.6 percent) never truly disconnect from technology when on vacation.  For the 46.4 percent of mobile employees that do on occasion disconnect, their reasons were mostly situational, such as being in a location with poor connectivity.

Even while on vacation, 94 percent of mobile employees connect to the Internet, and the majority connect for work, pointing out the crucial role mobile devices now play in work life, the added productivity firms and organizations are gaining, and also the importance business applications have played so far in driving smartphone and mobile broadband adoption using dongles or cards to connect PCs.

Is there such a thing as too much mobile spectrum?

UK-based Colaego Consulting warns that a spectrum race might be dangerous for European mobile operators, though good for consumers. The reason?

New bidding for Long Term Evolution spectrum in the 2.6GHz and 700/800MHz bands will essentially be an "arms race" dictated more by competitive concerns than by actual end user demand for new services based on use of those airwaves.

European mobile operators are smart enough to remember an earlier, expensive race to acquire 3G spectrum, moves which nearly bankrupted a couple of carriers, and which proved difficult to convert into new revenues from new services.

Basically, Colaego Consulting warns that the same thing could happen again, leading to a situation where spectrum supply can outstrip capacity demands and lead to lower retail prices.

It seems unlikely any executives are unaware of that potential pitfall. As with fiber-to-customer investments, bandwidth demand looks to keep growing, so operators essentially do need to keep investing to stay in the game. New services ultimately will be created, but there seems no getting around the need for additional spectrum.

The warning is apt, but one might suspect mobile executives are well aware of the problem.

Is there such a thing as too much mobile spectrum?

Blair Levin on Network Neutrality

Blair Levin talks about network neutrality.

Verizon on Network Neutrality Issues

Verizon executive Tom Tauke talks about the firm's views on network neutrality

Blair Levin on U.S. Broadband

Blair Levin wrote the Federal Communication Commission's "National Broadband Plan," so you can argue he knows a thing or two about both broadband and the policy and financial issues involved.

95% of Workers Remain Connected When Not at Work, iPass Finds

Only 5.9 per cent of workers disconnect from the office while on leave, and 40 per cent have tried in-flight Wi-Fi to keep them connected, a new survey by iPass has found.

The mobile device continues to be a tether creating an on-demand workforce. The majority of respondents (53.6 percent) never truly disconnect from technology. For the 46.4 percent of mobile employees that do on occasion disconnect, their reasons were mostly situational, such as being in a location with poor connectivity. 

Even while on vacation, 94 percent of mobile employees connect to the Internet, and the majority connect for work.

Mobile workers are used to carrying multiple mobile devices. Nearly 97 percent of mobile employees carry two or more mobile devices, and almost 50 percent carried three or more.

Mobile workers use their mobile devices to blend work and personal business. More than 90 percent of employees use their smartphone for both work and personal business. Even among users of consumer devices like the iPad and tablet PC, 91 percent currently use it or plan to use it for work. The line between consumer and business applications has also blurred. Most respondents use email, calendar, text messaging and browsing for both work and personal on their smartphones. The only exception is social media, which is rarely accessed for work.

There is a resurgence of Wi-Fi access among smartphone users. While the majority of smartphone users are choosing Wi-Fi to connect, the primary reason stated (31.8 percent) is because it is faster than 3G.

Call Landlines or Mobiles From Inside Gmail

The service initially is available in the United States. For at least the balance of the year, calls to U.S. and Canadian telephone numbers are free. International calls are billed at rates comparable to what Google Voice already offers.

Google Launches “Call phones in Gmail”

Google has launched a "Skype-like" calling capability from within Gmail. If you have a a Google Voice number and account, that number is what people will see as the "calling number." Others will use a generic number. Calls within the United States and Canada are free, and the service initially is available only in the United States. International calls are billed at rates identical to, or similar to, what Google Voice already offers.

Clearwire Says it Will Serve a "New Customer Segment"

Clearwire Corporation says it has plans to serve a new customer segment, and will tell us all what the new segment is on Aug. 30, 2010.  

Some Tablets Are Blurring Line with Smartphones

Tablet manufacturers are experimenting with demand for devices with different form factors, especially size.